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Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it.

The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. Join us as we help change the way people experience the world! Advance your career at a company that is dedicated to your ideas and growth, fills you with purpose, and provides a fun, inclusive work environment.

Intro to TACOS

We have a strong set of values at Qualtrics. Values that we proactively look to grow and live out. The TACOS are a part of the language in conversations around the business. It’s not shocking to hear a leader thank someone for their transparency, or have someone acknowledge a co-worker as having been “all in” on a project. It is down to each member of our team to continue to “manage” the culture of Qualtrics. We own it and grow it together as a team.


The culture of Qualtrics will continue to develop right along with the business. While we remain grounded in the cultural pillars of the company, we also remember that there are people out there who are more TACOS than we are now. People who are more All-In or Customer Obsessed than we’ve met before. We grow bigger with them, and we grow better because of them. It’s how we remain grounded in the culture of Qualtrics, rather than inhibited by it.

Intro to Q Groups

It should go without saying: a person is not simply their job, their hobbies, or their personal life but a mix of all of those pieces. It is this mix - and this ability to bring your entire self to work - that cements the foundations of our culture. While the TACOS are certainly integral to how Qualtrics has grown up, Qualtrics doesn't thrive without the Q-mmunity.

The Q-mmunity is essentially a mix of the Q Groups, our Corporate Social Responsibility groups, and other social groups.


The Q Groups each work to attract, develop, and retain talented and diverse groups of people at Qualtrics. You can learn more about some of our Q Groups in this video.

Our groups focused on Corporate Social Responsibility are the Green Team and 5 For The Fight.


The Green Team’s efforts focus on making Qualtrics an environmentally sustainable busines. 5 For The Fight is central to the Qualtrics story, and its mission is to find cures for cancer. Learn more about 5 For The Fight’s role in our EMEA team here.

Verantwortlich für den Inhalt: Dr. Stephan Pflaum